This past weekend I checked out a few properties on a website for real estate in Indianapolis. I was casually looking and the site required me to fill out a contact info form to get access.
Over the past three days, I have received nearly a dozen phone calls from a realtor associated with this website.
- First, my voicemail message clearly states that if you are attempting to sell me something, you must send me an email.
- After this realtor finally emailed me, I responded that I was just looking and decided the property I saw was not a right fit for me, but thanked him for his time.
- I received another voicemail from him this evening telling me to give him a call because “HE preferred to use the phone.”
While I was already annoyed by the number of calls, his insistence that I conform to his preferred method of selling and communicating was a clear signal that he wasn’t going to be much help.
If you’re selling a product and the customer prefers a method of communication, you either need to embrace it or sell to someone else.